MrBeast has been called an early form of future creator-entrepreneurs.[50]
Finger on the App
In June 2020, Donaldson, in collaboration with Brooklyn-based art collective MSCHF, released a one-time multiplayer mobile game titled "Finger on the App" which tasked players to hold a finger to their phone screen in the app, with the last person to take it off winning $25,000.[51] In the end, four people ended up winning $20,000 each after keeping their finger on the app for over 70 hours.[52] The game was reportedly so successful that a sequel titled "Finger on the App 2" was planned to originally launch in December 2020. However, the game was postponed to February and then further delayed to March 2021 due to a flood of downloads, causing the game to crash and requiring the game's developers to upgrade their servers. This time, the game featured a grand prize of $100,000.[53] The game was ultimately won by a 19-year-old man who went under the username Swagbacon123 on Twitter after around 51 hours of competition. The second-place finisher also received a prize of $20,000.[54]
MrBeast Burger
Will Hyde, a producer for the MrBeast channel, announced in a November 2020 article with The Wake Weekly that Donaldson would launch a virtual restaurant called MrBeast Burger in December 2020. Hyde said his team worked with Virtual Dining Concepts during the development of the restaurant concept. MrBeast Burger will sell franchise rights to serve the burgers to restaurants across the US and customers will be able to order the burgers via online delivery services.[55][verification needed]
Investments and partnerships
Donaldson is an investor of tech startup Backbone which produces the Backbone One, a controller that makes smartphones appear more similar to Nintendo Switch controllers, and the Backbone app, a content creation and social tools app for its users.[56][57]
In March 2021, Donaldson partnered with Creative Juice financial network to introduce Juice Funds, a $2 million investment fund that offers creators up to $250,000 in exchange for equity in their YouTube channels.[58][50]
In April 2021, Donaldson became a long-term investor and partner of financial technology company Current.[59][60] The same month, Donaldson received backlash after fans lost large amounts of money in a cryptocurrency scheme that Donaldson had invested in and promoted.[50]
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